Website and app launch checklist for getting the details under control before go-live.

Before go-live, check the launch details that are easiest to miss when timing gets tight.

Content

Page copy signed off
Images compressed and final
SEO basics reviewed
Legal pages linked

Functional checks

Forms route correctly
Emails land where expected
Payments or bookings tested
Mobile and desktop reviewed

Ownership

Hosting access documented
Analytics ownership confirmed
Post-launch support path agreed
Key credentials stored safely

Why this matters

Many launch problems are not deep technical failures. They come from missing content, wrong destination emails, unclear ownership or nobody checking the boring details.